In The Community

Local Media San Diego Community Year In Review

Since the end of 2018, Local Media San Diego has been 100% locally owned and operated.  Our dedication to San Diego has always been a priority, and we are proud to carry a local-first attitude toward our programming, decisions and outreach.

We participate in company partnerships for a number community events, by donating station resources such as airtime and personnel, as well as regular volunteerism by LMSD staff at non-profit organizations in need.


“Ride With Emilio” Fundaiser
Xavier the X-Man highlighted “The Ride with Emilio Campaign” fundraiser with Molina Healthcare. Molina Healthcare donated $5,000 to the Emilio Nares Foundation

Xavier The X Man 19th Annual Cruise for the Cause
The 19th Annual Cruise for the Cause benefitting the Emilio Nares Foundation raised $44,000. The Emilio Nares Foundation is a local award winning non-profit organization that provides free transportation services to help children battling cancer and their families

San Diego Food Bank
The month of September, 91X, Z90, Magic 92.5 and 100.7 BIG FM partnered with 8 Barons Markets and held a fundraiser for the San Diego Food Bank. $35,000 was donated to the San Diego Food Bank.

Subaru Share The Love with SeaWorld
A QR code was displayed at the Subaru Christmas Celebration display at SeaWorld promoting donations to SeaWorld Conservation Fund. $10,000 was raised with a match from Subaru

Holidays In Your Car presented by Subaru
$1 of each ticket went to Subaru charities

Taste of December Nights
LMSD partnered with the City of San Diego as a platform for good in the community with different initiatives to benefit a number of charities and organizations in San Diego.

Z90 ‘Change for Change’
Z90’s “Change for Change,” at Taste of December Nights. Collected $2,900 spare change for San Diego YMCA Community Support Services from their vehicle to help homeless youth in San Diego during Taste of December Nights.

100.7 BIG-FM ‘Fill The Bus’
100.7 BIG-FM and Soapy Joe’s collected over 1,300 pounds of food for the San Diego Food Bank during Taste of December Nights and at Soapy Joe’s locations around San Diego county.

91X ‘Sox & Underwear for X-Mas’
91X’s “Marty and Danielle in the Morning” and San Diego County Toyota Dealers (official vehicle of the City of San Diego Lifeguards) kicked off the “91X Sox & Underwear for X-Mas” drive at Taste of December Nights and at various other locations throughout San Diego county! Marty and Danielle collected 10,000 new underwear and socks for Father Joe’s Villages.


Feed The Need – Concert Benefiting Feeding San Diego
First LIVE drive-in charity concert featuring Switchfoot, B-Side Players, SM Familia, Los Sleepwalkers, Hirie in California since shut down orders! Net proceeds raised $46,533 to benefit Feeding San Diego, the leading hunger-relief charity serving San Diego County proceeds benefitted Feeding San Diego

Xavier The X-Man’s® Cruise for the Cause 2020 – Drive-Thru
Xavier The X-Man’s® 18th Annual Cruise for the Cause was a safe virtual event with proceeds benefitting the Emilio Nares Foundation. There were no car shows in 2020, so Xavier The X-Man’s 18th Annual Cruise For the Cause had a new look!

Subaru Share The Love Holidays In Your Car
$1 per ticket helps local San Diego charities, Emilio Nares Foundation and Shelter to Soldier.

Jagger & Kristi Christmas Wish
Every year Jagger & Kristi help bring the magic back to Christmas. For many, the holidays are a time of stress and sadness instead of joy and happiness. For the last 18 years, Jagger & Kristi have changed the lives of many San Diegans by granting their ultimate wish. From a trip to Disneyland to a stove to cook for their five kids, to a new smile to a car … no wish is too big or too small for this morning show.


New Year’s Blood Drive with the San Diego Blood Bank
On Jan 4, LMSD invited staff and business neighbors on Cornerstone Court to donate blood to available San Diego Bloodmobiles and free lunch.

LMSD Volunteer at SD Food Bank
For Q1 volunteer day, LMSD employees chose to help at the Jacobs and Cushman San Diego Food Bank, assisting with donation processing, organization and facility cleaning.

Padres Blood Drive
All three LMSD stations supported the San Diego Blood Bank and San Diego Padres for their annual Blood Drive at Petco Park on June 18.

Chula Vista Fourth Fest
Three years ago, LMSD met with city officials from Chula Vista and area businesses to organize and bring back July 4th Fireworks to Chula Vista.  The result was “Chula Vista Fourth Fest,” a spectacular fireworks show at the former Olympic Training Center (now called “Elite Athlete Training Center”) with a custom soundtrack set to the fireworks programming and aired on Magic 92.5, Z90 and 91X.

July 13: San Diego PRIDE Parade, and 39th Annual Beach Bocce Ball Tournament for Boys & Girls Club
Saturday, July 13 was a busy and fulfilling day, with LMSD proudly supporting two long-standing San Diego events.  91X, Z90 and Magic 92.5 presented floats to support the San Diego PRIDE Parade, which draws over 100,000 residents to Hillcrest.  And in North County, 91X sponsored the 39th Annual Beach Bocce Tournament which raises over $130,000 for the Boys & Girls Clubs of Carlsbad.

Cruise for the Cause and Harvest for Hope for the Emilio Nares Foundation
Magic 92.5 takes the lead to support the Emilio Nares Foundation, the award winning organization that provides care and transportation to San Diego children fighting cancer.  In August, Midday host “Xavier the X-Man” produces Cruise for the Cause, a lowrider car show with proceeds to ENF, and the radio station donates resources to support Harvest For Hope annual gala fundraiser in September.

September 21: 100 Wave Challenge, Walk for Alzheimers, Clash at Clairemont, Adams Ave Street Fair
Another busy day full of community events that all deserve attention for their impact.  LMSD is donating airtime and resources to support:

-The 100 Wave Challenge, a day of surfing to support Boys to Men mentoring program.

Walk for Alzheimers, Team LMSD will walk at Mission Bay to bring attention and funds to cure this terrible disease.

Clash at Clairemont, a day of skateboarding and BMX riding organized by San Diegan and X-games vet Andy MacDonald to benefit Grind for Life and the YMCA.

Adams Avenue Street Fair, a free two-day street festival and concert, and will include a 91X custom-brewed beer to be sold with a proceed of proceeds going to John Adams Elementary to benefit the school garden club.

91X Inspired By Music Concert Series
Last year, 91X, Belly Up Entertainment and the San Diego County Office of Education teamed to create the “Inspired by Music” concert series, where of $1.00 of every ticket sold to IBM concerts held at the Music Box in downtown San Diego would go to a grand fund operated by SDCOOE.  13 concerts later, and with help from a matching donation from Green Flash Brewing Company and donations from additional ticket sales, the IBM fund is pacing to reach $20,000 by the end of 2019 and is in preparations for a grant dispersal to teachers in early 2020.


Dec 16 LMSD Volunteer Day at Community Resource Center Holiday Baskets building for families in need

Dec 3-18 Jagger & Kristi’s Christmas Wish for needy San Diego families

Dec 21 Rick Morton’s Home for the Holidays

Jan 4 Blood Drive at LMSD / Cornerstone Court

April 4 LMSD Volunteer Day at San Diego Food Bank

June 18 Padres Blood Drive

June 21 LMSD Volunteer Day at Lions, Tigers & Bears shelter in Alpine, CA

July 4 Fourth Fest, free fireworks back in Chula Vista thanks to LMSD and partners

July 13 Bocce Ball Tournament for SD Boys & Girls Club

July 13 PRIDE Parade float

Aug 18 Cruise for the Cause lowrider car show for the Emilio Nares Foundation

Sept 21 100 Wave, AASF, Walk for Alzheimer’s, Clash at Clairemont

Dec 5 91X Presents a Holiday Benefit Concert with Subaru

Year-long: 91X Inspired By Music Series to benefit the San Diego Office of Education

Holiday 2018

Community Resource Center’s 37th Annual Holiday Baskets
For the second year, LMSD employees volunteered at the Del Mar Fairgrounds for the 37th annual Holiday Baskets, sponsored by the Community Resource Center organization.  CRC provides free holiday shopping experience to North County Families in need.

Jagger & Kristi’s Christmas Wish
Every year, Magic 92.5 morning show “Jagger & Kristi in the Morning” grant 12 Christmas Wishes to an individual or family in need over the holiday.  Recipients are nominated by a friend, co-worker or loved one by sending a letter to J+K explaining the need, and recipients are unaware of the gift until presented.  Funds are raised by donors in the community and by Magic 92.5 listeners.